Pricing & Planning

The value proposition of audiences and inventory is a critical element of a pricing strategy, as is aligning their potential with budgets set forth by the enterprise. BIAnalytix™ embodies essential capabilities which provide understanding of inventory availabilities, audiences and delivery platforms in 'real-time', all of which are crucial to pricing, packaging, and allocation.

These are fundamental to realistically planning inventory utilization for achieving corporate revenue goals. Unique to Decentrix is the inclusion of scenario planning functionality that drives budget management and inventory evaluation using integrated granular research data and estimates.

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