The value proposition of audiences and inventory is a critical element of a
pricing
strategy, as is aligning their potential with budgets set forth by the enterprise. BIAnalytix™
embodies essential capabilities which provide understanding of inventory availabilities, audiences
and
delivery platforms in 'real-time', all of which are crucial to pricing, packaging, and allocation.
These are fundamental to realistically planning inventory utilization for
achieving
corporate revenue goals. Unique to Decentrix is the inclusion of scenario planning functionality
that
drives budget management and inventory evaluation using integrated granular research data and
estimates.
Click on the links below to explore real solutions in detail
Planner handles any combination of cross media requirements in a single interface / workflow
Planner handles any combination of cross media requirements in a single interface / workflow
BIAnalytix™ with Frictionless Trading™ enables advertising buyers and sellers to plan, buy, execute, and monitor omnichannel campaigns on-line with transparency and security.
BIAnalytix™ with Yield Management enables media businesses to track sales demand, plan effective campaigns, and set suitable pricing.
BIAnalytix™ provisions Forecasting of demand, capacity and audiences for efficient campaign planning and delivery across all advertising platforms.
BIAnalytix™ delivers accurate Audience Targeting for omnichannel campaigns at the right price, on the right platforms with frictionless workflows.
BIAnalytix™ featuring Harm To Others functionality helps AdOps optimize the money this deal makes and finds the liability for every other campaign in the business.
As a viewer of online TV, doubtless you've experienced irrelevant repetitive ads. In contrast, over the years linear channels have 'fine-tuned' product separation, audience relevance, frequency of ads, copy rotation, children's programming rules etc. Something that digital ad-servers simply cannot deliver reliably. Couple that with fraud in the delivery chain and from an ad-buyer's perspective, suddenly the concept of yield, relevance and reach evaporate.
When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages.
Considerations for true Omnichannel part 1
Considerations for true Omnichannel part 2
Buying gets you to revenue Faster
BIAnalytix provides a single optimized view of inventory based on pressures from all campaigns across all platforms, allows for cross platform inventory optimization, minimizing over and under delivery
Omnichannel is complex and required extensive additional workflows. BIAnalytix eliminated the manual processes, streamlined operations, eliminated double entry, and increased ability to support additional business.
Decentrix simply does not use PII data in its products or services. BIAnalytix ensures that campaigns are fulfilled as contracted without over or under delivery using AI driven automatic stewardship
BIAnalytix is a true Omnichannel Order management System (OMS) that addresses all cross media requirements with a single inventory view, stewardship, etc.
Client couldn't control inventory after adding addressable. BIAnalytix allowed them to control inventory across platforms, grow their business, and grow their revenue
AI for Media, Cross Media Inventory Allocation and Optimization
Handling Political is a nightmare, BIAnalytix™ manages all your inventory across all your platforms guaranteeing delivery so you don't have to worry.
BIAnalytix™ inventory is the only system that allocates cross platform inventory where needed.
BIAnalytix™ employs sophisticated Dynamic Pricing techniques that match marketplace demand with your inventory to achieve the best possible prices.
With intelligent Impression Distribution, BIAnalytix™ enables optimal use of audiences and inventory to minimize impacts on all campaigns.
BIAnalytix™ provides Optimal Inventory Allocation with the right audience, for the right price, on the right platform.
AI4Media™ intelligently equivalizes campaign measurements across ad delivery platforms, both linear and digital, delivering meaningful measurement.
AI4Media™ intelligently optimizes converged ad sales across both linear and digital, with revenue upside.
AI4Media™ intelligently optimizes delivery of political campaigns to the right target audience, for the right price, without endless operational churn.
AI4Media™ continually optimizes advertising schedules to fulfill contracted ad orders. This ensures the best possible revenue outcomes without wasting precious advertising inventory.
AI4Media™ automatically optimizes cross-media campaigns to determine the best use of audiences and inventory assets across the advertising ecosystem.
AI4Media™ automatically optimizes inventory allocations across platforms to ensure the best use of valuable inventory across all campaigns.
Today, our clients are leveraging AI4Media™ to accurately understand their real inventory positions and sales opportunities.
Until this becomes the norm, our clients are leveraging AI4Media™ to enhance revenues and decrease costs.
BIAnalytix™ sets the standard for intelligent omnichannel workflows and optimization in media-diverse enterprises.
BIAnalytix™ Rate Card is the only system that manages rates for cross-media and across platforms taking into account individual pressures on Inventory
BIAnalytix™ dynamic pricing -- audio focuses on local broadcast stations
CPQ for media is very specific. As Omnichannel campaign opportunities grow, so does the need to configure the relative values of audiences, price those campaigns effectively, and create proposals that will be reliably delivered
BIAnalytix™ provides most powerful tool to target audiences with Political Advertising
