BIAnalytix Rate Card ™
BIAnalytix Rate Card™ maximizes your organization's revenue opportunities dynamically. Using a dedicated machine learning engine, it automatically generates omnichannel rate cards based on sales demand pressure, seasonality, and availability.
Features
BIAnalytix Rate Card™ revolutionizes the creation and management of omnichannel rate cards by:
In large media organizations, each sales system has its own rate card, and these are most often derived manually, using historic rates as a baseline. This approach minimizes revenue opportunities and creates financial risks due to error-prone manual processes, non-alignment with market demand, and sales force inaccessibility. A dynamic rate card, integrated into the sales workflow, tracks inventory positions across advertising delivery streams, measures the sales pressure factoring in seasonality, and automatically generates optimal rates in real time.
BIAnalytix Rate Card™ drives the organization's omnichannel revenue opportunities by dynamically creating and managing advertising rates across all available inventory pools. Using a dedicated machine learning engine, Rate Card automatically generates omnichannel rate cards based on sales pressure, seasonality, and availability.
Customers use BIAnalytix Rate Card™ today to manage rates across multiple delivery platforms from a central authoritative source that addresses the best price for managed inventory and identifying inventory pressure to optimize rates
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