Business Analysis

Most media businesses cannot enter complex cross-media campaigns into a single system. The use of multiple operational systems results in a fragmented sales approach - one that is focused on selling advertising on each individual medium separately. This provides no support for true, cross-media campaign capabilities, inventory optimization, liability management, or campaign maximization. This results in disruptive workflows, slow error-prone manual reporting, inordinately sluggish analysis to enhancing the business, and multiple invoices which create revenue leakage. This operational friction dilutes opportunities for cost avoidance. Because advertisers and agencies cannot buy and execute cross-platform campaigns easily, this inevitably impacts the business.

BIAnalytix™ provides data analysis, reporting interfaces, post-analysis, forecasting, and predictive models to deliver insights. This rich set of capabilities faithfully governs corporate data, powers recommendations, automates complex media workflows, and delivers centralized billing - it is a platform for transforming your business.

Click on the links below to explore real solutions in detail