BIAnalytix Inventory ™
BIAnalytix Inventory™ maximizes the value of audiences and advertising opportunities by aggregating inventory across all your delivery platforms to enable allocation decisions and omnichannel campaign optimization.
Features
BIAnalytix Inventory™ enables organizations to:
Advertising inventory owners reliant on multiple, single media, legacy sales systems are compromised in their response to buyers of omnichannel campaigns. The only way that they can respond is by manually cobbling together inventory options from disconnected inventory pools into a single, buyer-facing campaign. These manual processes often undervalue, waste, and incorrectly allocate advertising inventory, leading to lost revenue compounded by buyer dissatisfaction.
BIAnalytix Inventory™ maximizes the value of audiences and advertising opportunities by combining inventory across all delivery platforms. Inventory streamlines workflows across sales systems by addressing the two fundamental inventory issues challenging each omnichannel seller - "How much total inventory is available to sell?" and "What is the best way to monetize that inventory?"
Clients use BIAnalytix Inventory™ today to maximize ad revenues by optimally aligning inventory partitions with marketplace demands and delivering inventory positions to planning, pricing, and sales in real-time
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