BIAnalytix Planner ™
BIAnalytix Planner™ maximizes media revenue opportunities by optimizing omnichannel proposals, campaigns and orders across all advertising platforms through maximum inventory utility, precision pricing, and enhanced audience use while extending a single campaign entry and management process across the total omnichannel environment.
Features
BIAnalytix Planner™ maximizes revenues and delivery to buyer SLAs by:
For most of today's media sales front ends, omnichannel campaigns cannot be entered in a single system. Multiple sales systems result in a fragmented sales approach - one that is focused on selling advertising on each individual medium separately, with no support for true, omnichannel campaigns, inventory optimization, liability management, or yield maximization.
BIAnalytix Planner™ with its integral Order Management System empowers sales organizations to sell in an omnichannel world while optimizing their ad delivery capabilities. Planner unifies all omnichannel workflows starting with campaign entry and copy management leveraging inventory optimization, forecast generation, automated stewardship, and minimization of liability. This workflow streamlining results in accurate campaign delivery through order management and fulfillment ensuring maximum revenue outcomes.
Clients use BIAnalytix Planner™ today to maximize media enterprise revenues by reducing inventory waste and sales friction to deliver enhanced service levels for media buyers.
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