Decentrix is a globally focused data technology company that has developed cross-media solutions which maximize advertising revenues across all media distribution platforms for Brand Advertisers, Telecommunications and Media and Entertainment companies.

Decentrix has created solutions that are deployed in many of the largest media and telecommunication companies in the world. Our solutions deliver cross-platform order management, consolidated billing, inventory optimization with scenario planning, and Frictionless Trading™ - all with actionable analytics. An industry-specific artificial intelligence engine (AI4Media™) enables Decentrix to create revenue growth and streamline workflows for optimal efficiency across all advertising business models - digital, addressable, streaming, traditional linear, and mobile.

Decentrix's patent pending AI4Media™ technology powers our solutions that provide transformative intelligence for media organizations to thrive in a complex, ever-changing advertising enviroment. This uniquely focused capability builds on our deep industry experience and results in substantially enhanced revenue outcomes and operational efficiencies for our client's businesses.

The BIAnalytix™ product platform is currently deployed in many top-tier media and telco enterprises powering their daily operations. All BIAnalytix™ products are mobile-enabled, powering enterprise teams with critical, timely, and profitable decisions that maximize advertising and content revenues in a rapidly changing marketplace.

Recognizing our deep experience in both linear and digital media, Decentrix's clients uniquely position us as the trusted "Partner of Choice" for delivering their world-class, enterprise wide, integrated cross-media solutions.

Wayne founded Decentrix in 2001 with a team of people with extensive experience in the linear and digital media world. The goal was to build an analytics centric company focused on the most challenging problems the media industry was facing with new emerging technologies and platforms.

Wayne has previously been founder and CEO of a number of software companies over a period of some 40 years. These businesses have provided solutions to Fortune 500 companies in the Media, Advertising, Entertainment and Telecommunications Industries in over 40 countries around the world.

Prior to founding Decentrix he was Chairman of Clickthings, an innovative Internet software development company based in New York. Coincident with that time he was also Vice-Chairman and CEO of Columbine JDS, which he grew to be one of the largest global providers of computer solutions to the broadcasting and advertising marketplaces, and he was an investor in Encoda prior to it being sold to Harris. In a prior business, he also had built the largest media software business serving the Asia/Pacific rim.

With and extensive background in astronomical research, communications engineering and process control systems he holds a B.Sc. (Physics), B.E. (Hons 1) and M.E. Electrical Engineering and CPU Design, University of New South Wales.

As President of Decentrix, Taras works to enable companies transform their businesses by leveraging the data-driven approaches of Decentrix's BIAnalytix™ and AI4Media™ .

Taras has worked internationally in 26 countries across five continents for almost forty years in the media industry spanning both business and technical requirements across advertising and content. Formerly Worldwide Managing Director of Media & Cable at Microsoft, Taras developed and executed enterprise strategies with the top 300 media companies across the globe.

His senior executive experience has evolved from hands-on customer engagements while at Oracle, Sun Microsystems, Harris Software Systems, Lintas Worldwide and Digital Equipment Corp. Taras has also owned, co-owned and managed several businesses focused on providing software, events, research, and publications in media technology.

He is an author of 9 patents related to media and holds both a B.E. (hons) and a M.E. in Computer Engineering from the University of Newcastle in Australia.

As SVP of Enterprise Sales, Ken is responsible for all new business sales opportunities across the Decentrix product platform. Ken joined Decentrix in 2014. He has been a sales professional in the media industry for 30 years, having spent over 20 years in the advertising technology sales space primarily targeting the media ad agency and TV network sales sides of the business.

Prior to joining Decentrix, Ken spent 19 years heading up sales as SVP Sales for Donovan Data Systems and post-merger with Mediabank, Mediaocean. Prior to that he was a Sales Account Executive at the NBC television network in New York, and previously held various national broadcast & cable media buying positions at BBDO, Y&R, and Saatchi & Saatchi advertising

Ken graduated from Penn State University with a BA in TV Production & Speech Communications. He is a lifelong resident of New Jersey.

As one of the original Decentrix founding team, Nancy is a senior executive with over 35 years of Media technology experience with oversight for a broad range of administrative, human capital, and legal responsibilities. As CAO, she oversees all admin related activities for the entire organization as well as high level consulting engagement oversight for statements of work, NDAs, MSAs, and corporate contracts of any type. She provides strategic leadership for all major corporate and new business initiatives and serves as the Human Resource EVP.

Prior to joining Decentrix she was Executive Vice President of Sales for Columbine JDS, one of the largest global providers of software and service solutions for the broadcasting, cable, and advertising marketplaces. At the predecessor company Columbine Systems, she had fulfilled roles including programming, management of project development teams, and managing the total support and service organization.

Nancy holds a B.S. Degree from Buffalo State University.

Michael is the SVP of Analytics, Chief Architect, with oversight of the product design, development, and delivery of advanced media analysis systems for Decentrix's clients. He joined Decentrix in 2006. A key focus has been on revenue forecasting and maximization (yield optimization) across all digital and linear platforms and the enterprise data warehouse and analysis architecture necessary to support those strategic solutions.

With an extensive development background in the media industry spanning more than 35 years he has designed application solutions for media and ad agencies in Australasia, Asia, Europe, North and South American. These solutions extend across ad trafficking, proposal systems, campaign management, media buying, production costing, and financials systems as well as advanced analytics solutions.

Prior to joining Decentrix Michael was Manager of Consulting for Harris Corporation and the predecessor companies of Encoda, CJDS and Columbine Systems.

Michael is author of a number of white papers and patent filings and he holds a PhD in Control Engineering, Cambridge; B.E. Engineering (Control); B.S. in (Mathematics).

Matt Ferris joined Decentrix in 2007 and currently is the SVP of Product & Strategy, overseeing the teams responsible for all aspects of the BIAnalytix™ product portfolio, encompassing activities from design to implementation.

With a tenured background in the advertising industry spanning 15 years, he has designed and implemented marketing and advertising solutions, solving a diverse range of business problems covering campaign targeting, attribution/ROI, campaign planning, inventory management, and pricing.

Prior to joining Decentrix Matt was involved in marketing technology in the resort and hospitality industry and the development of revenue optimization solutions.