Manually coordinating orders across disparate sales and operational systems wastes inventory, dilutes audience valuations, and impacts contractual commitments, all creating financial liability.
Because legacy advertising sales and operations systems simply cannot handle the emerging business models, Decentrix built BIAnalytix™ and powered it with AI4Media™. Together, these products deliver the most modern advertising system designed to transform your media enterprise by maximizing ad revenues and streamlining workflows.
The Decentrix product portfolio offers two distinct, but complimentary product families.
Intelligence. Optimized.
Amplifies operational efficiency with scalable automation for maximum ad revenue potential.
Interactive natural language reporting and analytics integrated into BIAnalytix™.
Enables BIAnalytix OMS™ to import custom templates and spreadsheets which reduce processing time and errors related to manual entry.
Adds delivery forecasting and campaign optimization capabilities to BIAnalytix OMS™.
Provides enhanced flight management, line importing, and audience formula automation to BIAnalytix OMS™.
Revenue. Maximized.
Boost process efficiency with insights for higher revenues and lower ad campaign delivery costs.
Plan-building tool that incorporates inventory and rate cards into an automated solution for guaranteed delivery of digital, linear, or cross-platform campaigns.
Real-time inventory tool providing up-to-date capacities, audience projections and inventory valuations.
Dynamic pricing and streamlined rate management tool, delivering for a wide range of rate card formats.
Consolidates all components of ordered and delivered campaigns, applies business rules, and provides accurate data for downstream finance systems.
A reporting and analytics layer (previously called “Platform”) that aggregates and normalizes media-specific data into an AI-ready advanced data model.
Delivering the right information to personnel throughout the advertising lifecycle is essential for alignment that drives operational efficiency and revenue maximization. Decentrix solutions provide tools for revenue management, sales, pricing/planning, and ad operations that integrate information and feedback loops which enable rapid AI deployment. With a demonstrable Return On Investment ROI.
Decentrix unifies and streamlines the most complex cross-media business models and workflows of addressable, streaming, linear, and digital delivery platforms for Brand Advertisers, Telecommunication Providers, and Media Companies.
