Order Management

An effective order management process enables media businesses to handle sales volume and complexity while meeting client service expectations. It helps streamline and track a campaign's journey from start to finish, with the goal of fulfilling contractual requirements as accurately and efficiently as possible.

Unlike most incumbent order management systems (OMS), BIAnalytix™ minimizes friction between buyers and sellers of advertising inventory across many different delivery platforms. It analyzes incoming sales opportunities to ensure effective use of audiences, drives the best yield from complex campaigns as they're being entered, and optimizes those campaigns to extract maximim revenue from the commited pool of proposals and in-flight contracts. All of this not only maximizes revenue, but delivers cost avoidance which lowers the cost per transaction and therefore profitability.

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