Ad Operations

To successfully get advertising on air, into a stream, or onto a page for audiences to view, AdOps teams input, target, optimize, steward, and report on the performance of advertising across a variety of advertising delivery platforms.

The flight of a complex omnichannel campaign cannot be left to chance. When campaigns are launched, close supervision of campaign delivery ensures that what was ordered is delivered, ensuring the predicted inventory monetization. Today, expert AdOps teams monitor ad traffic continuously, manually adjusting delivery engines, and orders based upon their experience. With BIAnalytix™, complex campaigns can be managed with automatic stewardship, and continual delivery and yield allocation may be enabled on a massive scale . This ensures that orders are reliably executed, and that in-flight performance is continually optimized providing maximized revenue and operational efficiency.

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