Manually coordinating orders across disparate sales and operational systems wastes inventory, dilutes audience valuations, and impacts contractual commitments, all creating financial liability.
Because legacy advertising sales and operations systems simply cannot handle the emerging business models, Decentrix built BIAnalytix™ and powered it with AI4Media™. Together, these products deliver the most modern advertising system designed to transform your media enterprise by maximizing ad revenues and streamlining workflows.
Known as AI for Media™, this sophisticated, media-centric machine intelligence engine highly automates media operations to maximize revenues and optimize operational efficiencies. It works with the BIAnalytix™ product family to enable business transformations by powering recommendations and workflows for advertising-centric organizations.
This comprehensive family of integrated SaaS cloud-based data-driven workflow products enables media organizations to streamline their workflows by aggregating their diverse sales packages, inventories, invoicing, and operations of their delivery platforms into one common, policy-driven operating environment.
BIAnalytix Planner™ maximizes ad revenue opportunities by optimizing omnichannel (cross-media, cross-platform) campaigns and proposals across all advertising platforms through maximum inventory utility, precision pricing, and enhanced audience use. With its unparalleled Order Management System (OMS) empowering sales organizations, it assures that business can be booked and delivered according to contracted guarantees.
BIAnalytix Inventory™ maximizes the value of audiences and advertising opportunities by aggregating inventory across all delivery platforms to enable allocation decisions and inventory optimization. By surfacing advertising sales opportunities with meaningful monetization strategies, BIAnalytix Inventory™ aligns corporate financial objectives to maximize cross-media revenues that transform business models for enterprise growth.
BIAnalytix Rate Card™ maximizes your organization's complex sales package revenue opportunities dynamically. Using a dedicated machine learning engine, it automatically generates omnichannel rate cards based on sales demand pressure, seasonality, and inventory availability.
BIAnalytix Billing™ streamlines media billing operations by creating a single verifiable invoice from all transactional sales systems and delivery platforms, generating accurate postings to financial systems for all advertising business, and delivering a self-service portal for clients to view their invoices on-line.
BIAnalytix Platform™ is a unique cross-platform media data-model and repository that aggregates, normalizes, and instruments data from systems across the organization to surface comprehensive advertising business performance. With an extensive library of connectors, it supports the ingest and processing of multiple data streams from incumbent workflow systems.
Delivering the right information to personnel throughout the advertising lifecycle is essential for alignment that drives operational efficiency and revenue maximization. Decentrix solutions provide tools for revenue management, sales, pricing/planning, and ad operations that integrate information and feedback loops which enable rapid AI deployment. With a demonstrable Return On Investment ROI.
Decentrix unifies and streamlines the most complex cross-media business models and workflows of addressable, streaming, linear, and digital delivery platforms for Brand Advertisers, Telecommunication Providers, and Media Companies.
