NetAnalytix is part of the Analytix family of analysis products from Decentrix, specifically designed to track and analyze website visitor behavior in real-time.
NetAnalytix is intended to address questions about site visitors:
- Where do visitors come from?
- What are they interested in?
- Do they return?
- Did they complete a transaction?
Making content more compelling, measurement is essential to understanding site visitor behavior and making their experience more powerful.
NetAnalytix is real-time analysis of not simply the visitors from PPC, Banner or Email campaigns but of all site visitors that arrive at the site (natural search visitors as well).
NetAnalytix uniquely tags visitors with persistent data. With a proprietary technique this data identifies how the visitor came to the website. Even if visitors leave the site for periods of weeks we identify them when they return and maintain a complete history of their prior visits and the pages visited. This data is held in a repository to allow detailed analysis of site visitor behavior.
Features
Summary Level Reports
- Designed for busy executives these reports give summary level snapshots of website performance and site visitor behavior.
- Many of these reports are designed around the concept of sales funnels.
Campaign Analysis
- Gives the ability to track online marketing expenditures to determine which Ad Copy is cost effective and which is not and consequently needs to be scaled back.
- This allows you to see your ROI by Advertising Copy in real time.
Visitor Behavior Reporting
- NetAnalytix gives you the ability to examine your website visitors' behavior.
- In real time you can determine what entry pages have the highest conversion rates (signups, registrations, sales etc).
- You can determine what Ad Mediums (ie Google, Bing, etc) result in higher quality visitors through their site behavior.
Data Warehouse Drill Down
- NetAnalytix reports give you the option to drill down into the data to give you specific visitor information.
- See individual site visitors and visited pages.
- See their history and how frequently they have returned.
- See the IP address and the sites that they came from to arrive at your sites.
Fraud Analysis
- Sadly fraud is prevalent on the web with paid placement.
- As high as 30% in certain highly competitive global search terms
- A huge impact on marketing budgets
- NetAnalytix has a unique set of proprietary real time fraud reporting solutions to determine patterns of behavior that are consistent with fraud and report these to the appropriate SEs for action or reimbursement.
Filtering
- NetAnalytix has provided the ability to filter the data in a variety of ways to allow specific analysis
- Review data for PPC only, Banners only or a specific Campaign
- Very simple - Filters allow you to slice this data hundreds of creative ways
Date Ranging
- Pick the range of dates important for analysis
- Current day (real time), yesterday, week to date, month to date, year to date or custom ranges
- Many reports include financial data for period ROI analysis
Financial Integration with SE Reporting Tools
- Data is normally available within 24 hours (NetAnalytix however is always real time)
- Combined with fraud reporting it is possible to immediately determine if SEs have recognized fraudulent activity or not
Visitor Support
- NetAnalytix is designed to work with customer service representatives that answer site visitor questions
- This interaction can be via email, real time chat, inbound or outbound telephone calls
- NetAnalytix utilizes unique promotion IDs to allow agents to identify the site visitor they are communicating with
