An Overview:
BIAnalytixTM is best thought of as a fully functioning set of modules (building blocks) for an enterprise wide media analysis solution that can be rapidly deployed with the goal of providing all the necessary insights to maximize revenue for the corporation. These building blocks can be constructed to focus on any media corporation’s imperatives and business models spanning MVPDs, Networks, Broadcasters, Digital, Content Sell Side Platforms and many others. The modules are composed into a platform solution as MediabaseTM for an industry sector for example, MediabaseTM for Broadcast.
The BIAnalytixTM modules are designed to extract data from working transactional systems within the organization (sales, traffic, ad servers, proposal, campaign planning etc.) and ingest that data into a purpose built enterprise media data analysis solution. These modules may be functionally different across diverse sectors of the media and advertising landscape and consequently may be implemented as building blocks across operational departments that ultimately can grow to a total enterprise wide data analysis solution.
The various modules are outlined in more detail under Solutions, however….
The media data sources that can be ingested into the MediabaseTM platforms are diverse and span:
Traffic Systems
Proposal Systems
Audience Data
Accounts Receivable
Campaign Planning
CRM Systems
Digital Web clickstream data
Program Amortization
Digital Adserver Data
STB clickstream data
Subscriber Data
GEO Mapping data
The BIAnalytixTM Product Portfolio
Detailed contract, inventory and revenue analysis for linear business models Mediabase Digital™
Inventory, audience and revenue analytics for digital media business models Mediabase Content™
Content production, utilization and scheduling with ROI analytics Mediabase MDH™
Master Data HubTM media industry-specific enterprise master data management Mediabase SSP™
Sell Side Platform prodiving real-time access to inventory levels and pricing Mediabase Guardian™
Workflow measurement and optimization technology for media enterprises Mediabase AR™
Consolidated invoice detail with detailed ageing Mediabase CPM™
Campaign Performance Management integrates audience measurements with available inventory Mediabase Proposals™
Ingestion of sales pipeline detail for full inventory demand pressure of the entire sales process Mediabase DRC™
Dynamic RateCard manager for managing sellable inventory, impressions, and revenue maximization CloudMBI™
MediaBaseTM in the cloud CloudMBI RetransFx™
Comprehensive interactive analytical toolset designed for broadcasters to manage program retransmission billing and payments CloudMBI Sentinel™
MediaBaseTM in the cloud resource management, scheduling and cost optimization MPort™
Enterprise portal for dashboards, analytics and reporting MobileMBI™
Mobile analytics visualization platform
Explore more about BIAnalytixTM:
