Three New BIAnalytix Modules for Cable MSOs

April 20, 2009 - DENVER

Decentrix announces three new BIAnalytix™ Modules addressing Cable MSO's Business Intelligence analysis needs BIAnalytix™ delivers powerful Media Business Intelligence analysis specifically designed for TV and Radio station groups, Broadcasting and Cable Networks, and now Cable MSOs, implemented on Microsoft SQL Server 2008, and Microsoft Office SharePoint Server 2007.

Decentrix Inc. today announced new modules and features of the BIAnalytix™ Business Intelligence Suite specifically for Cable MSOs. In particular, the new BIAnalytix™ Interactive Television Module is designed for analysis of advertising performance and viewer interaction on advanced interactive TV platforms of media groups with cable subscribers. BIAnalytix™ provides a single data warehouse repository so that interactive television data and cable television campaign data are available for integrated comparison and analysis as a part of the comprehensive Media Business Intelligence (MBI™) solution from Decentrix

"These new Cable MSO business intelligence modules from Decentrix demonstrate the powerful scalability of Microsoft SQL Server 2008 technology in very large transactional environments," said Gabriele Di Piazza, Managing Director of the Media and Entertainment Business for the Communications Sector at Microsoft Corp. Built for Cable MSOs, these new BIAnalytix modules provide all the elements for the largest MSO to successfully manage revenue analysis across networks, sales zones and headends."

Media Base MSO Module

The linear advertising revenue analysis of the BIAnalytix™ Media Base module has been expanded to encompass full support for Cable headend and sales zone analysis together with the Network Dimension required for MSO revenue analysis. Key elements of this module include full sales pacing broken down by network, sales zone and headend, which can be visually presented in web dashboards or distributed automatically with printable reports to executives. Complementing these reporting features is a new geographic based presentation component (Cable GeoMap) supporting the display of analysis data onto the maps of Microsoft Virtual Earth. This is a dramatic improvement in visual presentation that allows country-wide views of revenue performance and the ability to drill down to the data at a state, city or zip code level.

Campaign Performance MSO Module

The Campaign Performance MSO Module brings impression measurements to both the transmitted and booked spots and breaks for Cable MSOs. The module applies the Nielsen Market audience apportioned by subscriber headend cable universes to post audience to the sales zone spots and breaks. A new feature (Cable Projections) provides a tool to prepare past and future cable scaled audience books for the application of audience impressions to MSO spots and breaks. As with all modules the data can be presented in intranet dashboards or distributed automatically to executives.

Interactive Television Module

The new Interactive Television Module supports the many emerging methods of providing interaction with the cable viewers and assumes the ability to support data options within intelligent set-top boxes or intelligent television device measurement, for example:

  • The display of special features or effects occurs independently for each viewer and is tracked as an accumulation of the individual viewer impressions.
  • Some interactive features have "clickthru" options (clicks that navigate to another site or content such as VOD clips) and these can be separately recorded and accumulated.
  • Some features can be targeted to individual subscriber classes and can also result in impression accumulations within that target class (this assumes anonymous aggregation of subscriber profiles into classes of viewers).
  • Some "clickthru" events constitute "conversions", which may be subscriptions or orders of products and these conversions can be ascribed a value that can be accumulated and compared to the cost of the campaign to establish an ROI. This module provides comprehensive analysis of impressions, "clickthrus", and conversions utilizing proven techniques of internet banner ad campaign analysis. The campaign revenue earned, together with the delivery statistics, provides the cost per impression and cost per "clickthru" and even the sales ROI to be reported. The campaign data is summarized by the agency, the advertiser, the copy viewed etc. and presented visually on web dashboards or distributed automatically to executives.

This module provides comprehensive analysis of impressions, "clickthrus", and conversions utilizing proven techniques of internet banner ad campaign analysis. The campaign revenue earned, together with the delivery statistics, provides the cost per impression and cost per "clickthru" and even the sales ROI to be reported. The campaign data is summarized by the agency, the advertiser, the copy viewed etc. and presented visually on web dashboards or distributed automatically to executives.


About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast track, fully working solution for Media BI built using Microsoft SQL Server 2008. The BIAnalytix™ Solution was purpose built to help media companies solve the challenge of readily accessing the large amount of data locked up in their "transactional" systems, in a fast, meaningful and strategic way, by consolidating that data into a single corporate media data warehouse.

Decentrix Contact:

Nancy Jean Pennica, Executive Vice President, 303-899-4000 x200, npennica@decentrix.com