August 2012 Newsletter

Welcome to the Decentrix August 2012 e-Newsletter!

The 3rd quarter promotion has been launched! Coinciding with the launch of DISH.com's Q3, August 1 promotion, we have successfully revised your Premium PLUS, Premium, or eSALES website. In conjunction with the website updates, we are devoting this newsletter to how a website contributes to your business's success.

Got Website?

Today's highly competitive economy demands that a brick and mortar business also conduct their business via e-commerce. (1)Research shows that 97% of all consumers use the Internet to educate themselves about local products and services, before they make a purchase. Whether it's a major purchase, or seeking a service, such as a satellite TV provider, or even simply how to contact your business, Internet information is what the modern consumer uses and wants. Although many consumers may still shy away from placing an online order, your conversions will increase with a website promoting your business. Can you afford a website? The real question should be - can you afford not to have a website for your Satellite business?

Use it!

Any business in today's economy needs competitive advantages. A website can play a large role in setting you above the rest of your competition. Having a website can help you boost your company's business image and professionalism. A website helps to authenticate you as a legitimate business in your local community as well as the cyber-community. Consumers are drawn to businesses that have a website listed for their company. Take for instance a consumer retrieving a company report from the Better Business Bureau. The inclusion of your website address on your company profile is a quick validation of your business. You can add personalization to your website which helps to make your business a more recognizable brand. Accomplish this by adding your company logo, or use a unique domain name to promote your brand. You can add Social Media such as Facebook and Twitter to your website. Decentrix can help you customize your website to make it your own. A website can also display your professionalism and product knowledge. Your website from Decentrix is professionally built using DISH approved graphics, and Decentrix will keep your website content updated so you know your promotions are always current. Additionally, a website allows your business "sales doors" to be open 24/7, 365 days a year nationwide.

A company website is also a way to assist your sales staff with prospect calls. Your staff can invite prospects and customers to visit your website together when they are talking to them. Your sales staff can guide prospects on your site, showing them how to have their promotion and product questions answered without having to send them to any other website or business. For your sales team that answers incoming calls, your website is a valuable tool to ensure the prospect gets the correct information. Whenever someone asks a question like "What channels are in the America's Top 250 package?" or "What is Hopper?", your sales agent can ask a prospect if they can get access to the Internet and take them to your website. Often people are by their computer and can access a website immediately if asked. It is easy to answer prospect's questions while on the phone as your sales agent guides them through your website's rich information. Plus, this technique has the added advantage of assisting your agents with being product knowledgeable while presenting a very professional business experience.

Advertise it!

It is simple to create your website's visibility to potential customers. Retailers can increase their website traffic by using their traditional off-line business promotion methods. Promotion and marketing of your website through all the potential traditional mediums (local radio, TV, newspapers) is important to position yourself for a successful on-line presence. Remember, website visitor traffic does not happen simply because you own a website. Website visitors happen because you drive traffic to your site just as you do with a bricks and mortar business presence today. The more you promote your website you will find the more effective it is for your business. Your website is an extension of your business and a helpful sales tool, but only when you use it yourself and when you drive traffic to it. Include your website address on everything from your automated phone greetings or voice waiting messages, to your business vehicles, signage, business cards, etc. You will find that your website can pay huge dividends for your business.

We appreciate the opportunity to serve your needs. We have over ten (10) years of experience working with DISH Retailers. We would love to hear from you. If there is a subject that you would like to see highlighted in future issues of our e-Newsletter, please feel free to e-mail idea@decentrix.com and let us know.

We value our relationship, your loyalty, and truly appreciate your business.