March 2006 Newsletter

Welcome to the May 2006 Decentrix eNewsletter!

Are you familiar with the quote by Michael Dell "The only constant in our business is that everything is changing"? Anyone who is a satellite retailer certainly knows how true this statement is!

It may be easier for us to list what hasn't changed in your Decentrix DISH Network website rather than list what is new. A short list of some of the major enhancements since our last newsletter can be seen by clicking here.

Home Page Graphic Choices

Choices are always good, especially when they are FREE! There are options to select from for your main promotional graphic on your DISH Network website home page. You can view the options and select what you would like to have on your site by clicking here. We will change your site as quickly as possible!Choose a new homepage graphic for your website by clicking here to see the selection and make your choice.

Newsletter featured "Frequently Asked Question"

There is a search engine optimization (SEO) company that claims they can get my site, through natural search, (not pay per click) to the top of all search engines. What do you think about this? Is it a good use of my money?

ANSWER: Be careful! The end result could be the opposite of what you are trying to achieve. In February Google removed a large SEO company, called Traffic-Power and the domains promoted by them from their index. Companies who hired Traffic-Power to perform search engine optimization for their site had their sites REMOVED from the index! This means that their sites disappeared from Google. Once a site is removed, it is challenging and perhaps impossible to get back in the index.

Be aware that some SEO companies use illicit practices to optimize websites and employ techniques that are considered spamming the search engines. For example, stuffing pages full of keywords or artificially make the site seem "popular" by linking to themselves with other sites that they own or are within their network.

The major search engines like Google have algorithms that are getting smarter all the time. Sooner or later they will detect illicit optimization practices.

The bottom line is that it's your responsibility to make sure you or any SEO consultants you hire for website visibility on search engines are not employing illicit and unacceptable techniques.

New Website Intranet Security

By now many of you know we have tightened the Intranet security. The good news is that the Decentrix system's security has never been breached, and this added level will ensure that it stays that way! Click here to see the new rules of the road.

Optional link to DISH Network's Technical Support Portal

In our last newsletter we asked if you would like a link to DISH Network's Technical Support Portal. We can still add this to your website for you. The link is placed on the Support page of your website. If it is not already on your site and you would like to have it, click here to have this link included in your site --> APPROVAL to add portal link.