The theme of this Summer newsletter is Website Traffic. The goal is to answer popular questions related to website visitors and general website traffic. Last, but not least, don't miss the DISH Network Website Enhancements article below to find out about some of the recent changes.
There are many factors that contribute to website traffic. Starting a website is just like opening a new store. However wonderful and compelling a "site" is, without advertising, no traffic will be generated. Prospective customers need to know first that a business exists, then they need to know how to get to both the physical AND online business address.
A company website is a medium to invite prospects and customers to visit so they can get their questions answered without having to send them to any other website. Obviously, as soon as a prospect surfs to another website, there is a risk of losing their business.
Whenever someone asks a question like "What channels are in a package?" or "Can you mail me information?", ask them if they can get access to the Internet to visit your website. Often people are by their computer and can access a website immediately if asked. It is easy to answer prospect's questions while on the phone as you guide them through your website's rich information. Plus, this technique has the added advantage of presenting a very professional business appearance.
Some prospects may not feel comfortable giving credit card or social security information over the phone but they often will enter the information on a secure website. They are correct to want this, since confidential information written on a piece of paper is not terribly secure.
With a Decentrix website, confidential customer information is always submitted from the browser over a 128 bit secure connection called SSL. This stands for Secure Sockets Layer, and is an industry standard communication protocol that allows two computers to send and receive encrypted data to/from each other.
A website has to be viewed as a long-term strategy and used regularly as part of normal business practices. The type of client many businesses want are those that prefer to "see" you online!
How can I get on page 1 of search engines when someone searches for "satellite TV"?
When someone keys "satellite TV" in a Google search, the number of results found in the search exceeds 20,000,000! The only real way to get a satellite retailer website high on any search engine for this or related satellite key words is to pay to be at the top. This may sound simple, however the reality is that it is an extremely complex strategy. In all seriousness, this goal is like someone wanting to play in the NHL who does not even know how to ice skate. Unless you know what you are doing and are prepared to spend a lot of time and money with search engines, the best way for most retailers to get visablity online is to promote their website as we have described in our main article above. Take the first step.
As usual, we have been hard at work revising your website. Almost everyday we make some update to your site. The best way to keep current with what is new is by visiting and using your website often! Here is a short list of some of the recent changes: