Revenue maximized for linear, addressable, Digital, OTT, Mobile and more.
Optimize omnichannel campaigns
with guaranteed delivery
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BIAnalytix Planner™ maximizes ad revenue opportunities by optimizing omnichannel campaigns and proposals across all advertising platforms through maximum inventory utility, precision pricing, and enhanced audience use. It assures that business can be booked and delivered according to the guarantee.
Maximize inventory monetization
for efficient yield management
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BIAnalytix Inventory™ maximizes the value of audiences and advertising opportunities by aggregating inventory across all delivery platforms to enable allocation decisions and inventory optimization. It resolves questions of how much inventory is available to sell? And, what is the best way to monetize all inventory?
Accurately forecast budgets
using omnichannel modeling
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BIAnalytix Scenarios™ integrates advertising sales opportunities with content monetization strategies to maximize omnichannel revenues and transform business models for enterprise growth.
Advanced dynamic pricing
across all delivery platforms
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BIAnalytix Rate Card™ maximizes an organization's omnichannel revenue opportunities automatically. Using a dedicated machine learning engine, it automatically generates omnichannel rate cards based on sales demand pressure, seasonality, and inventory availability that compliments classic rate management strategies.
Enable omnichannel workflows
with AI4Media™
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BIAnalytix Platform™ is a unique data-driven technology that instruments, measures and displays the performance of the entire media enterprise. It enables accurate valuations of advertising and content inventories, enhancing the use of audience capacities while optimizing campaigns across all platforms to maximize revenues with machine intelligence.
Consolidated client billing
for a single accurate invoice
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BIAnalytix Billing™ streamlines media billing operations by creating a single verifiable invoice from all transactional sales systems, generating accurate postings to financial systems for all advertising business, and delivering a self-service portal for clients to view their invoices on-line.
Enrich content value
by leveraging all audiences
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BIAnalytix Content™ powers the media industry and is a media organization's largest asset, as well as its biggest risk. BIAnalytix Content™ enables an organization to optimize delivery platform economics, acquisition costs and production investments to ensure the maximum return on investment (ROI) of content assets.
Solving the most intricate omnichannel challenges
CHALLENGE:
A client needed to integrate consolidated corporate information to provide order, budget and invoice information to their CRM system. flip card for solution
SOLUTION:
Decentrix provided a detailed granular integration with the client's CRM system,
providing
aggregated sales, budget, and invoice information. As a result, the client now has a
sales
reporting platform that is consistent with all contributing workflow systems, and uses
this
capability to drive CRM performance reporting.
BIAnalytix Planner™
CHALLENGE:
Challenged with disparate sources of information, one containing marketing spot data and another with spot verification information, a client needed to analyze viewership associated with verified spots. flip card for solution
SOLUTION:
Decentrix determined the necessary logic required to tie the two datasets together and
produce a framework for interactive investigation and analytics. As a result, comparison
of
verified aired spots with marketing data enables specific demographic viewership to be
determined.
BIAnalytix Planner™
CHALLENGE:
The discovery of spot information changing too quickly to use the nightly unsold avail information led a client to seek ways of decreasing the refresh timeframes for unsold spot avail periods. flip card for solution
SOLUTION:
Decentrix reduced the consolidated avail positions from 18+ traffic systems to a
30-minute
cycle compared to the previous 24-hour refresh providing near real-time avail
information.
This has led to more accurate orders and support of better decisions for sales
activities
internally and for partners.
BIAnalytix Planner™
CHALLENGE:
Frustrated by speed, timing lags, insufficient detail, data integrity and cost of the traffic vendor's reporting solution, a client sought a more efficient way of consolidating their data for robust reporting. flip card for solution
SOLUTION:
Decentrix developed a fast-extract capability from the traffic system to enable data to
be
loaded into a facility that enabled rich reporting without timing issues on a
high-frequency
basis without impacting the performance of the operational system. The client was able
to
save significant costs related to unnecessary licensing, support and IT infrastructure
without attendant data synchronization and integrity issues.
BIAnalytix Planner™
CHALLENGE:
The complexities of omnichannel advertising sales challenged a client's account executives to construct deals in a manner that minimized inventory waste across all delivery platforms, delivered on the contracted guarantees, and without sales channel and operational conflict. flip card for solution
SOLUTION:
BIAnalytix Planner™ was deployed enabling the precise planning and delivery of
household targeted addressable advertising. It was delivered as a service, on time with
a
fixed budget. BIAnalytix Planner™ has delivered double-digit inventory
efficiency
with corresponding revenue lifts. The success of this transformation is being extended
to
support the operator's remaining linear and non-linear advertising inventories.
BIAnalytix Planner™
CHALLENGE:
Being the busiest time of year a client has to combat the stewardship challenges that lead to under delivery during the political and fourth quarter holiday seasons for their addressable advertising business. flip card for solution
SOLUTION:
BIAnalytix Planner™ was used to help pricing and planning understand what
business
could confidently be executed and justify higher CPMs to guarantee delivery. BIAnalytix
Planner™
helped the client deliver double-digit revenue increases by utilizing their addressable
inventory better leading to a reduction in carry forward liability and higher CPMs.
BIAnalytix Planner™
CHALLENGE:
A client did not know how to integrate external industry ad sales competitive data with their in-house data to evaluate the effectiveness of internal inventory utilization. flip card for solution
SOLUTION:
Decentrix integrated external ad sales data into the client's data warehouse, mapping
external and internal advertisers together for a comparison. As a result, the
organization
can now identify sales opportunities by targeting advertisers with high television ad
spending that may not be currently doing business. This enables inventory management and
sales to shift media spending across different media types and allocate inventories
accordingly.
BIAnalytix Inventory™
CHALLENGE:
The need to view inventory across all syscodes, networks, and dayparts by day and identify unsold and undersold inventory by both priority and household CPMs, for both local and interconnect inventory was an essential inventory management function required by the client. flip card for solution
SOLUTION:
Decentrix developed a repository of future linear inventory, aggregated from all
incumbent
traffic and billing systems. All corresponding spots with their associated CPM and
priority
were enabled for selection by priority, HH CPM, and demographic. This has resulted in
increased awareness of inventory valuations and usage across audiences.
BIAnalytix Inventory™
CHALLENGE:
A client had unsold inventory that was being used for ultra low-margin direct response advertising and needed to surface these opportunities to third party vendors. flip card for solution
SOLUTION:
Decentrix worked with the client to identify hard-to-sell inventory and developed
mechanisms
to operationalize the surfacing of that inventory to third party vendors. These vendors
were
then able to sell that carved inventory at better rates to a larger and more diverse
client
base. The company has increased its advertising revenue and has focused its internal
sales
on only high-value opportunities.
BIAnalytix Inventory™
CHALLENGE:
A client needed the ability to determine the optimal amount of advertising inventory by platform to allocate for omnichannel sales. flip card for solution
SOLUTION:
The client implemented BIAnalytix Inventory™ to aggregate the operator's advertising
inventory across all available platforms. Inventory demands and pressures are now being
measured continuously enabling inventory allocations to be optimized in real-time in
support
of contracted delivery guarantees across all platforms enabling inventory allocations to
align with demand forecasts.
BIAnalytix Inventory™
CHALLENGE:
The implementation of marketing spots to enable measurements of viewership across a client's market, led to a realization that there was no capability to store, analyze, and leverage the resultant viewership information. flip card for solution
SOLUTION:
Decentrix worked with the client to consume large scale marketing datasets which enabled subsequent analytics against various subscriber demographic attributes. This provides metrics in support of sales pricing and practices.
BIAnalytix Rate Card™
CHALLENGE:
An omnichannel client wanted to unify the pricing sent to all internal and external sales channels (i.e. local, rep, agency, buying platforms), to ensure that all sales channels were working from the same set of pricing values. flip card for solution
SOLUTION:
The client implemented BIAnalytix Inventory™ and created a uniform inventory
pricing methodology that could be delivered to all internal and external buying systems.
This has resulted in a formal foundation for all future sales models, from a pricing
and
planning perspective. The client now has the ability to implement programmatic audience
based sales.
BIAnalytix Rate Card™
CHALLENGE:
With disparate systems for linear traffic ads and digital ads, the client had difficulty managing and valuating cross-platform selling opportunities. flip card for solution
SOLUTION:
Decentrix integrated separately sourced digital data into an existing data warehouse for
combined reporting and analysis allowing for deeper insight into web and mobile
advertising
campaigns. Valuation of cross-platform products has allowed sales teams to optimize
pricing
for linear and digital bundles. The solution also has allowed for consistent corporate
reporting and tracking across platforms.
BIAnalytix Rate Card™
CHALLENGE:
A highly respected business-to-business media and information company with hundreds of profit centers was challenged in understanding how audiences interact with their portal. This was necessary in order to target both web content, as well as advertiser opportunities with targeted segments and subscribers. flip card for solution
SOLUTION:
Decentrix developed a marketing audience database that contained both demographic data
and
calculated behavioral attributes that are used for targeted campaigns, dynamic pricing
and
content delivery. It has become the centerpiece of the company's on-line marketing
strategy.
BIAnalytix Rate Card™
CHALLENGE:
A client with a large dataset of free and paid video-on-demand (VOD) services had no way of quantifying and evaluating content viewership trends by demographic. flip card for solution
SOLUTION:
Decentrix worked with the client to build a capability to analyze VOD data captured by
set
top boxes to determine accurate viewership of VOD content assets across various markets.
This information can now be analyzed against various subscriber demographic attributes
for
better content usage metrics which also supports the enhancement of ad sales and user
experience.
BIAnalytix Content™
CHALLENGE:
The discovery that some content was being transmitted to incorrect subscribers because of the incorrect routing connections of node maps led a client to search for an accurate automated solution. flip card for solution
SOLUTION:
Decentrix developed a daily load of transmitted marketing spots and cross-referenced
them
with network routing, identifying incorrect transmission destinations. Using this
algorithm
and process, the client was able to operationalize the correction of physical
engineering
errors causing spot content to be delivered to the wrong destination. The client now
manages this process with no help needed from Decentrix.
BIAnalytix Content™
CHALLENGE:
After a period of rapid growth including acquisitions and mergers, a client faced the task of unifying its different media libraries, meta-data and processes to create a unified data store that could provide that data in near real time to all content distribution points within the enterprise as well as support an external service flip card for solution
SOLUTION:
Decentrix unified the data structures with interfaces that enabled metadata to be
accessed
by any authorized system in near real time. Since its release the unified structure and
its
API have experienced 1000% usage growth. Multiple internal systems and external partners
now
rely on the API for primary data retrieval.
BIAnalytix Content™
CHALLENGE:
Client housed proposal data in one system and traffic system data in another. Both were needed to view advertising metrics and associated costs by selling title. The client needed the ability to view DR data with national data. All reporting and analysis was being done manually using spreadsheets. flip card for solution
SOLUTION:
Decentrix loaded both proposal and traffic data into a unified warehouse and
consolidated
all titles from across contributing systems. Once aggregated, Decentrix developed all
required analytical reporting for both content and DR unit inventory, ensuring that data
was
consistently updated on a daily basis. Reporting with accurate and timely data is now
being
provided for reporting and analysis on a daily business cycle.
BIAnalytix Content™
CHALLENGE:
A large geographic footprint and different divisional policies meant that each of the client's many linear and digital traffic systems were producing client invoices based on a non-aligned invoicing rules. flip card for solution
SOLUTION:
Decentrix deployed technology and workflow processes that enabled consistent corporate
business rules to create granular central billing system transactions. This enabled
accurate, corporate-wide integrated digital and linear billing which supported detailed
financial accounting adjustments. This technology is now integral to all of the client's
financial workflows.
BIAnalytix Billing™
CHALLENGE:
Producing weekly campaign performance reports was a highly manual, time intensive, and error-prone process for the client. The accuracy and accessibility of the data severely limited analysis opportunities for enhancing advertising revenue. flip card for solution
SOLUTION:
Decentrix operationalized spot verification loading with audience data on a weekly
basis.
This allowed dynamic selection of audience demographics for analysis and reporting.
Accordingly, campaign reports are now automated and accurate. During the development it
was
found that under billing was occurring and the correct data allowed the client to bill
an
additional $200,000 per month.
BIAnalytix Billing™
CHALLENGE:
Manual and disconnected reports with different business definitions were used to manually assemble month end close reports, leading to errors and missed deadlines. flip card for solution
SOLUTION:
Decentrix leveraged transactions from a consolidated data repository to develop an
integrated and automated close folder system. The client is now able to produce
consistent
and accurate month end reports across regions in a timely manner, enabling auditable
results
and reporting ahead of schedule. This has freed up analysts to focus on valuable
optimization opportunities instead of manual report creation.
BIAnalytix Billing™
CHALLENGE:
The implementation of a new digital traffic system, meant that a client faced many challenges producing accurate digital invoices which aligned accurately to the GL posting needs of the finance team. flip card for solution
SOLUTION:
Decentrix installed BIAnalytix Billing™ during the digital traffic system
installation to ensure that the most granular transactions were captured and aggregated
for
GL reporting and invoicing. Not only did this enable digital invoicing and accurate GL
reporting, the client now has a workflow enabling accurate billing with sophisticated
analytics providing detailed digital reporting for finance.
BIAnalytix Billing™
CHALLENGE:
A client needed the ability to report on digital and linear revenue across common business attributes and codes that spanned linear as well as digital traffic systems. The challenge being that commonly used standard codes resided in the main linear traffic system while the digital traffic system needed to have these codes correctly inserted and updated to maintain synchronization. flip card for solution
SOLUTION:
The Decentrix solution synchronized the two systems with the insertion of new records as
well as updating existing records. The client is now able to use the digital source
system
for digital orders, unimpeded by manual financial workflows, as codes are continually
synchronized with the linear traffic system. This enables all revenue, to be reported,
compared and analyzed with common codes and attributes.
BIAnalytix Billing™
CHALLENGE:
As a client commenced implementation of their new digital traffic system, it became apparent that there was no mechanism to produce digital invoices and there was no mechanism for integrated financial reporting across platforms. Manual digital order summaries were sometimes inaccurately entered into their linear traffic system to produce memo bills. flip card for solution
SOLUTION:
Decentrix captured detailed billing transactions and posted them to an in-house billing
system for final invoice creation. Adjustments were fed back to the analytics layer to
provide accurate financial reporting and provide consolidated GL posting. The client can
now
produce digital invoices and accurately report their GL postings across both linear and
digital ad sales.
BIAnalytix Billing™
CHALLENGE:
The client had grown through acquisitions, resulting in corporate data scattered across many different source systems which prevented basic business questions from being answered. They were also blocked from carrying out complex analytics. flip card for solution
SOLUTION:
Decentrix augmented an existing data warehouse leveraging Decentrix IP without a total
redesign resulting in aggregated and normalized data sourced across the enterprise from
many
geographically dispersed source systems with an SLA providing service to over 5,000
sales
and finance users of more than 80,000 reports monthly.
BIAnalytix Platform™
CHALLENGE:
A client required the ability to track the sales cycle from leads through to recognized revenue while surfacing complex reporting through a central reporting repository. flip card for solution
SOLUTION:
Decentrix extracted key CRM data, integrating it with proposal and order information to
create integrated and interactive reports. The client can now track the status of
leads,
proposals, and orders by AE and clients with consolidated reporting.
BIAnalytix Platform™
CHALLENGE:
Increased analysis requirements on complicated interconnect metrics were stretching the capabilities of existing reporting technology, resulting in decision-making delays that translated into higher opportunity costs. flip card for solution
SOLUTION:
Decentrix leveraged new tabular cube technology to deliver the increased performance and
flexibility required for the analysis of interconnect-wide, fully paced order line level
detail analysis and reporting. The solution enabled reports to be generated with
unprecedented speed and with high levels of detail saving analysts hundreds of hours
each year.
BIAnalytix Platform™
CHALLENGE:
The company had several regions across the US, each of which used their own traffic reporting systems, their own business practices, and their own definitions of business data. flip card for solution
SOLUTION:
Decentrix provided an integrated data repository with flexible AI-enabled master data
management. The solution extracted data from each source system and loaded it nightly
into a standardized data model for centralized reporting and analysis.
The organization was able to harmonize business reporting definitions and replace
ad hoc and error-prone manual reporting with a consistent set of standards containing
valuable new metrics.
BIAnalytix Platform™
CHALLENGE:
The client tasked Decentrix with performing data analysis of third party ad server logs to glean information with regard to the effect of ad load on non-linear content viewership. flip card for solution
SOLUTION:
Decentrix leveraged both traditional data mining platforms and new descriptive analysis
of
the data to develop AI-powered predictive models of viewer attrition rates. Decentrix
was
able to highlight data where improved collection quality could improve prediction
accuracy.
Additionally, Decentrix identified how dynamic and viewer-targeted placement could
significantly increase the revenue potential of content ads.
BIAnalytix Platform™
CHALLENGE:
A large major-market broadcaster was seeking tools to help sellers evaluate advertiser spending across both their TV and Radio properties. The challenge was to consolidate and normalize their data currently housed in separate databases. flip card for solution
SOLUTION:
Decentrix implemented their BIAnalytix Platform™ to provide an omnichannel
consolidated view of inventory and revenue information across both television and radio.
This enabled access to key metrics across media groups interactively, accurately and
with
immediacy, providing the single source of truth for the enterprise KPIs.
BIAnalytix Platform™
Decentrix is a globally focused data technology company that has developed solutions which maximize advertising and content revenues across all media distribution platforms for Brand Advertisers, Telecommunications and Media and Entertainment companies.
Decentrix's patent pending AI4Media™ technology, powers our solutions for omnichannel planning, inventory optimization, rate card maximization, FrictionlessTrading™, content ROI analytics and consolidated billing to maximize revenue opportunities with transformative intelligence. This uniquely focused capability builds on our deep industry experience and results in substantially enhanced revenue outcomes across entire portfolios of our client's businesses including traditional linear, digital, addressable, and mobile media.
The BIAnalytix™ product platform is currently deployed in many top-tier media and telco enterprises powering their daily operations. All BIAnalytix™ products are mobile-enabled, powering enterprise teams with critical, timely, and profitable decisions that maximize advertising and content revenues in a rapidly changing marketplace.
Recognizing our deep experience in both linear and digital media, Decentrix's clients uniquely position us as the trusted "Partner of Choice" for delivering their world-class, enterprise wide, omnichannel solutions.
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card for bio
ABOUT WAYNE:
Wayne founded Decentrix in 2001 with a team of people with extensive experience in
the
linear and digital media world. The goal was to build an analytics centric company
focused on the most challenging problems the media industry was facing with new
emerging
technologies and platforms.
Wayne has previously been founder and CEO of a number of software companies over a
period of some 40 years. These businesses have provided solutions to Fortune 500
companies in the Media, Advertising, Entertainment and Telecommunications Industries
in
over 40 countries around the world.
Prior to founding Decentrix he was Chairman of Clickthings, an innovative Internet
software development company based in New York. Coincident with that time he was
also
Vice-Chairman and CEO of Columbine JDS, which he grew to be one of the largest
global
providers of computer solutions to the broadcasting and advertising marketplaces,
and he
was an investor in Encoda prior to it being sold to Harris. In a prior business, he
also
had built the largest media software business serving the Asia/Pacific rim.
With and extensive background in astronomical research, communications engineering
and
process control systems he holds a B.Sc. (Physics), B.E. (Hons 1) and M.E.
Electrical
Engineering and CPU Design, University of New South Wales.
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ABOUT TARAS:
As President of Decentrix, Taras works with the Fortune 500 Media companies to
enable
their data-driven approaches to business leveraging the Decentrix BIAnalytix™
media-specific Analytics Platform. He has daily oversight on all aspects of
development,
deployment and support of the total Decentrix product line.
Taras has worked internationally in 26 countries across five continents for more
than
thirty years in the media industry spanning both business and technical requirements
across content and advertising. Formerly Worldwide Managing Director of Media &
Cable at
Microsoft, Taras developed and executed enterprise strategies with the top 300 media
companies across the globe.
His senior executive experience has evolved from hands-on customer engagements while
at
Oracle, Sun Microsystems, Harris Software Systems, Lintas Worldwide and Digital
Equipment Corp. Taras has also owned, co-owned and managed several businesses
focused on
providing software, events, research and publications in media technology.
He has authored four patents on content management, and holds both a B.E. (hons) and
a
M.E. in Computer Engineering from the University of Newcastle in Australia.
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ABOUT KEN:
Ken is SVP, Enterprise Sales, for Decentrix and is responsible for all new business
sales opportunities across the Decentrix product platform. Ken joined Decentrix in
2014.
He has been a sales professional in the media industry for 30 years, having spent
over
20 years in the advertising technology sales space primarily targeting the media ad
agency and TV network sales sides of the business.
Prior to joining Decentrix, Ken spent 19 years heading up sales as SVP Sales for
Donovan
Data Systems and post-merger with Mediabank, Mediaocean. Prior to that he was a
Sales
Account Executive at the NBC television network in New York, and previously held
various
national broadcast & cable media buying positions at BBDO, Y&R and Saatchi & Saatchi
advertising.
Ken graduated from Penn State University with a BA in TV Production & Speech
Communications. He is a lifelong resident of New Jersey.
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ABOUT NANCY:
As one of the original Decentrix founding team, Nancy is a senior executive with
over 35
years of Media technology experience with oversight for a broad range of
administrative,
human capital, and legal responsibilities.
As CAO, she oversees all admin related activities for the entire organization as
well as
high level consulting engagement oversight for statements of work, NDAs, MSAs and
corporate contracts of any type. She provides strategic leadership for all major
corporate and new business initiatives and serves as the Human Resource EVP.
Prior to joining Decentrix she was Executive Vice President of Sales for Columbine
JDS,
one of the largest global providers of software and service solutions for the
broadcasting, cable and advertising marketplaces. At the predecessor company
Columbine
Systems, she had fulfilled roles including programming, management of project
development teams, and managing the total support and service organization.
Nancy holds a B.S. Degree from Buffalo State University.
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ABOUT MICHAEL:
Michael is the SVP Analytics, Chief Architect, with oversight of the product design,
development and delivery of advanced media analysis systems for Decentrix's clients.
He
joined Decentrix in 2006. A key focus has been on revenue forecasting and
maximization
(yield optimization) across all digital and linear platforms and the enterprise data
warehouse and analysis architecture necessary to support those strategic
solutions.
With an extensive development background in the media industry spanning more than 35
years he has designed application solutions for media and ad agencies in
Australasia,
Asia, Europe, North and South American. These solutions extend across ad
trafficking,
proposal systems, campaign management, media buying, production costing and
financials
systems as well as advanced analytics solutions.
Prior to joining Decentrix Michael was Manager Consulting for Harris Corporation and
the
predecessor companies of Encoda, CJDS and Columbine Systems.
Michael is author of number of white papers and patent filings and he holds a PhD in
Control Engineering, Cambridge; B.E. Engineering (Control); B.S. in (Mathematics).
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ABOUT MATT:
Matt Ferris joined Decentrix in 2007 and currently is the SVP of Product & Strategy,
overseeing the teams responsible for all aspects of the BIAnalytix™ product
portfolio,
encompassing activities from design to implementation.
With a tenured background in the advertising industry spanning 15 years, he has
designed
and implemented marketing and advertising solutions, solving a diverse range of
business
problems covering campaign targeting, attribution/ROI, campaign planning, inventory
management, and pricing.
Prior to joining Decentrix Matt was involved in marketing technology in the resort
and
hospitality industry and the development of revenue optimization solutions.
