Recent developments in the adtech industry remind me of the parable of the blind men and an elephant. This story about blind men touching different parts of an elephant’s body, but only one part such as the side or the Read more…
Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how Read more…
Artificial Intelligence has been in the news quite a bit with several articles discussing why a large majority of people are not ready to trust AI technology. I admit a car running on AI does seem a bit unnerving. Many Read more…
Lately, there has been an uptick in the use of the word cross-platform in the context of advertising. Everyone, and quite possibly their extended families are using the term… What does this really mean? For example, if you’re selling digital ad-tech, then it generally refers Read more…
Programmatic is evolving, it shows great promise, but there are some issues. Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process. While programmatic buying has delivered well on the promise for many media companies, like any Read more…
If you believe data is an asset, then treat it as you would a valuable. Imagine your valuables have been stolen. The perpetrators have locked them away in an unknown place. Fortunately, you get to see them regularly, but only via Read more…
Cogito “digital” ergo sum The binary nature of digital technology has created a corresponding binary belief in the immediate marketing invincibility of digital. With the expenditure of digital eclipsing traditional TV, digital platform owners would have you believe that traditional advertising mediums are largely obsolete. However, Read more…
The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that Read more…
The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory. The solution? Use intelligent agents and data integration to surround existing infrastructure Read more…
Big Data, the Internet of Things (IoT), and artificial intelligence (AI) technologies — these are the new drivers of the modern media business. As the industry adapts to new and emerging content delivery technologies, data and analytics are the tools Read more…